David Chiu for Assembly 2014

50+1 Strategies 
ran all aspects of David Chiu’s successful campaign for the California State Assembly’s 17th District.

The Challenge

David Chiu was in a hotly contested race for the California State Assembly. San Francisco was facing an unprecedented housing affordability crisis; voters were anxious and looking for answers. We needed to speak to the concerns of voters by highlighting Chiu’s effective record on addressing housing and other important issues in contrast to his opponent.

The Solution

50+1 Strategies developed an effective communications strategy to address voters’ concern and we implemented an ambitious and disciplined mail program. We worked with Target Labs to create voter models, allowing us to target the right voters with messages that resonated
with them. Our design team created unique and engaging mail pieces that highlighted Chiu’s accomplishments and vision while contrasting him with his opponent as needed. We developed bilingual and trilingual mail pieces where appropriate. We worked with the candidate and our team at each stage of the process – concept, content creation, and design – and created a highly organized production schedule to ensure timely printing and delivery to voters’ mailboxes.

We developed 25 unique pieces of targeted mail to persuade and/or turn out voters in both the June primary and the November general election.

David Chiu won the race for the State Assembly and was immediately appointed to Assistant Speaker Pro Tempore. His 2015 legislation agenda includes several
 items to address the housing affordability crisis in San Francisco and across California.

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