David Chiu for Assembly 2014
50+1 Strategies ran all aspects of David Chiu’s successful campaign for the California State Assembly’s 17th District.
David Chiu was in a hotly contested race for the California State Assembly. San Francisco was facing an unprecedented housing affordability crisis; voters were anxious and looking for answers. We needed to speak to the concerns of voters by highlighting Chiu’s effective record on addressing housing and other important issues in contrast to his opponent.
50+1 Strategies developed an effective communications strategy to address voters’ concern and we implemented an ambitious and disciplined mail program. We worked with Target Labs to create voter models, allowing us to target the right voters with messages that resonated with them. Our design team created unique and engaging mail pieces that highlighted Chiu’s accomplishments and vision while contrasting him with his opponent as needed. We developed bilingual and trilingual mail pieces where appropriate. We worked with the candidate and our team at each stage of the process – concept, content creation, and design – and created a highly organized production schedule to ensure timely printing and delivery to voters’ mailboxes.